In early 2019, Spinomenal signed what would be one of its most successful partnerships, with Parimatch. The major content provider identified the massive potential that one of the biggest operators in the igmaing industry has to offer. Both parties began a partnership that today, while taking the final stretch of 2020, seems to have endless possibilities to grow to. Here is a deeper look into one of the most interesting partnerships in the industry.
From the beginning, it was clear for Spinomenal that this would be a partnership to invest in, as players showed increasing interest in Spinomenal products, from the moment the games were added to Parimatch. Considering the fact that Parimatch is a well-known brand with loyal players community, it was only natural that Spinomenal will add Parimatch logo and branding into its hit games like Demi Gods II, Majestic King, Lilith’s Passion, 4 Horsemen and more. The result was players’ favorite games with the players’ favorite branding, which can be seen in the increasing players’ retention numbers that keep reaching new peaks.
The next step was to create games that would be exclusive for Parimatch players, which resulted with 4 exclusive slots, including Parimatch Joker 100, which was launched in August 2019 and is still one of Parimatch best performing slot until this very day. Later, on February 2020, Spinomenal used Parimatch’s expertise and experience in certain CIS markets to create Wild Bandura- An exclusive non-branded slot which address CIS players. These two exclusive games became an enormous success as KPI records continue to break.
However, one of the most important steps in this partnership will take place next week as Spinomenal will release its new Exclusive game- Parimatch Slot. Parimatch players will enjoy this 10-100 Lines slot that appeals low wagers as well as for high wagers. Players will also find favorite features such as Buy Feature, Free Spins and Stacked Wild. Game graphics were based upon one of the most popular sports in the CIS- Boxing.
Nir Ronen, Chief Commercial Officer at Spinomenal, says: “Spinomenal’s product & design team had a thorough evaluation of how to design the next Exclusive game for Parimatch. First, the teams had to understand what Parimatch’s exact players preferences are- From the smallest design detail to the various game features and mechanics that will be implemented within the game. We went with 10-100 lines mechanics which enables a bigger range of bets and more comfortable denomination, so the game will appeal all types of players, and based the Game’s graphics upon one of the most popular sports – Boxing, to add excitement and adrenalin to the game, exactly like Parimatch players like”.
Eugene Saveliev, head of gambling products at Parimatch, explained: “Over the years, Spinomenal has demonstrated its strength and commitment to develop and launch fantastic gaming content that stands out among industry peers, and has proved to be recognised for its high quality and thrilling features.”
